One page. One offer. One action.

Sending paid clicks to a home page asks the visitor to work out where to go next. A landing page matched to the ad answers the promise immediately and gives them one thing to do.

A focused campaign landing page open on a laptop

When it is the right tool

Use a landing page when

  • You are paying for clicks and want to know what each one produced.
  • You are pushing one service — end-of-lease cleaning, termite inspections, emergency electrical — rather than your whole business.
  • You are testing a suburb or a new offer before committing to a full page.
  • You have a seasonal campaign with a start and an end date.

What goes on it

The headline restates the promise in the ad, word for word where it makes sense. Under it: the offer, what is included, who it is for, the proof, the objections handled, and the form or phone number repeated at each natural decision point. Navigation is stripped back so there is nowhere to wander off to.

Measurement

A landing page you cannot measure is a brochure. We wire up the form so submissions are trackable, keep the thank-you page on its own URL for conversion tracking, and keep the page fast — paid traffic is mostly mobile, and slow pages burn budget before the page is even seen.

Running ads to your home page right now? That is usually the cheapest thing to fix.

Get a landing page concept

Common questions

What is the difference between a landing page and a website?

A website is a place to explore; a landing page has one job and usually one action. There is a full comparison in website vs landing page.

Can a landing page rank in Google?

It can, but paid traffic is the usual use. If organic visibility is the goal, a service page inside the site will normally do better because it benefits from the rest of the site's structure.

Can I have several, one per suburb?

For ads, yes — matched pages lift conversion. For organic search, near-identical suburb pages are doorway pages and do more harm than good.

Do you set up the ads as well?

No. We build the page and make sure it is measurable. Your ads specialist keeps doing the ads.

One page, built to convert.

Tell us the offer and the audience. We will design the page before you pay.