Web development that keeps the site fast after launch.

A front-end built by hand, not assembled from plugins

A typical small business site built on a heavy theme plus a page builder ships hundreds of kilobytes of JavaScript before a single word appears. On a phone on a 4G connection in a Sydney basement carpark, that is the difference between an enquiry and a bounce.

We write the markup ourselves. Semantic HTML, one stylesheet, a few dozen lines of JavaScript for the menu and the form. Everything else is content.

Performance work that is done, not promised

• Images exported as WebP at several widths with srcset and sizes, so a phone downloads a phone-sized file.
• Explicit width and height on every image, so nothing jumps while the page loads — that is your CLS score.
• The main hero image loaded eagerly with high priority; everything below the fold lazy-loaded. That is your LCP.
• No render-blocking third-party scripts, no web-font downloads on the critical path.
• Long cache headers on static assets so repeat visits are near-instant.

Responsive means tested, not assumed

Every page is checked at 320, 375, 390, 430, 768, 1024 and 1440 px and above. No text that overlaps, no horizontal scroll, no image that stretches, no button too small to hit with a thumb.

Security and maintenance

Static pages have no database, no admin login and no plugin update cycle, which removes most of the ways small business sites get defaced. Sites are served over HTTPS with sensible security headers. If you need changes later, you send them through; if you would rather do it yourself, tell us before we start so we can build for that instead.