Tradie websites that work with one hand and a cracked screen.

Phone first, everything else second

Most trade enquiries are calls. The site's job is to get someone to dial with enough confidence that they do not ring the next three businesses as well.

• Tap-to-call in the header and after every service block. A phone number typed as an image cannot be tapped, and a surprising number of trade sites still do it.
• A page per service. Hot water systems, blocked drains, switchboard upgrades, leak detection, emergency call-outs. People search the job, not the trade.
• Your licence number displayed. NSW requires licensed trade work to be advertised with the contractor licence number, and it doubles as a trust signal.
• Service areas in plain text, including how far you travel and any call-out fee.
• Photos of your own work. A clean install shot on a phone beats any stock photo, and customers can tell the difference instantly.
• A short quote form for after hours, so the 10pm searcher does not vanish.

Emergency work

If you take emergency call-outs, that is a page of its own and probably the most valuable one you have. State the hours, the response expectation you can actually meet, the areas covered and the call-out fee. Vague “24/7” claims you cannot honour cost more in bad reviews than they earn in calls.

Being found

For most tradies, Google Business Profile plus a handful of genuinely useful service pages beats any amount of clever marketing. The site supports the profile: matching business details, real service descriptions, and pages that answer the questions people ask before booking. More on the SEO page.